About Us

About Diffuze
Diffuze is an online perfume shop based in the UAE. We sell 100% authentic niche and designer fragrances below boutique prices, with fast delivery to all seven emirates.
Diffuze at a glance
- What we sell: perfumes and testers from houses like Xerjoff, Parfums de Marly, Amouage, Nishane, Creed, Initio, Frédéric Malle, Chanel and Dior.
- Authenticity: every bottle is 100% original and carries a batch code you can check yourself. Learn more on our Authenticity page.
- Prices: below boutique prices, with the boutique price shown next to ours on every product.
- Delivery: a flat AED 35 anywhere in the UAE. International orders are quoted on request.
- Can't find a perfume? We can source it for you through our Request a Perfume service.
- Contact: WhatsApp 24/7 on +971 56 255 9259, or email contact@diffuze.ae.
Are your perfumes original?
Yes. Every perfume we sell is the original fragrance from the brand. We never sell copies, clones or "inspired by" versions. Each bottle carries a batch code, so you can check its production details yourself. If you're unsure how to tell a real perfume from a fake, our guide on how to spot fake perfumes in the UAE walks you through it.
Why are your prices lower than the mall?
We sell online only, so there's no boutique rent, mall markup or counter staff built into the price. We buy from trusted suppliers when prices are good and pass the saving on to you. That's why every product shows the boutique price next to ours, so you can see exactly what you save.
What is a tester?
A tester is the 100% original perfume, new and unused, in simple packaging. That's why it costs less than the boxed version. Browse our perfume testers.
What does "Request via WhatsApp" mean?
It means the perfume is out of stock right now. Message us on WhatsApp and we'll check with our suppliers and come back to you with availability and a price. You can also request any perfume that isn't on our website at all.
Delivery and returns
We deliver across all seven emirates for a flat AED 35. In-stock perfumes are sent out quickly, and requested perfumes usually take a little longer while we source them. We also ship internationally, and we'll quote the cost once your order is ready.
If your order arrives damaged, message us on WhatsApp within 24 hours of delivery and we'll sort it out. You'll find the full details in our shipping policy and refund policy.
Our story
Diffuze started with a simple idea: niche perfume shouldn't only be for people willing to pay boutique prices. We wanted a place in the UAE where you could find rare and well-loved fragrances, know they're real, and get them quickly. Today we carry nearly 200 perfumes, from easy everyday scents to rare niche bottles, and we can source many more on request.
Start exploring
Browse our niche perfumes, best sellers, women's perfumes and men's perfumes, or read our guides to the best oud perfumes in the UAE and the best perfumes under AED 500.
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